Diversity & Inclusion
Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests, regardless of ethnicity, gender, or sexual orientation. We will not tolerate racism, discrimination, or hateful behavior in any form. Diversity and inclusion provide the foundation for a sustainable and healthy business; more importantly, they are simply the values we should all uphold. In order to achieve measurable results through sustained commitments, we will integrate diversity and inclusion into our entire business agenda with deliberate actions. We will listen to our shareholders, team members, and guests to ensure that our actions are relevant, resourced, and results-oriented. We will also measure our results at all levels of our organization.
Our go-forward plans will focus on five key areas:
- LISTEN. We are creating a Diversity and Inclusion Council comprised of our team members to provide me, as CEO, direct feedback on how we are doing and what we can do to improve.
- TRAIN. We are conducting robust training on diversity and inclusion for all of our team members, including dedicated sessions with our top 200 leaders on understanding the business rationale, identifying unconscious biases, and learning how to lead open and honest conversations with our team members.
- ADDRESS UNCONSCIOUS BIASES. We have updated our grooming, social media, and hiring policies. We are also reviewing and correcting any and all branded names, park attractions, and infrastructure that might be offensive in any way to our guests and team members. We expect our social media partners to model the same values.
- BUILD A DIVERSE TEAM..We will establish a leadership team that represents the diversity of our marketplace. We are reviewing and updating our recruiting, people planning, and talent management programs to foster more objective processes for all team members. We aspire to have a workforce that represents the population of our markets and to improve leadership representation by hiring and mentoring individuals from those groups who have been underrepresented.
- PARTNER WITH COMMUNITIES. We will proactively work with minority suppliers to develop long-term alliances. We will pledge up to $5 million in investments and ticket value by the end of 2022 toward programs dedicated to equality and the socioeconomic advancement of people of color.
We all must do our part to end systemic racism and social injustice. We will hold ourselves accountable to our plans and objectives, ensuring that we cultivate an environment where everyone is valued, respected, and heard. Six Flags is committed to making a positive difference.
Six Flags Entertainment Corporation
Reyna is the Vice President of Compensation and Benefits for Six Flags Entertainment Corporation, based in Arlington, Texas In her role, Reyna is responsible for employees’ Total Rewards Reyna has been with Six Flags for almost 18 years and has progressively worked her way up the ranks from her first responsibility as a seasonal employee.
She holds a Bachelor of Business Administration with a major in Human Resources from Texas Women’s University and is currently an Executive MBA candidate at Texas Christian University, Neeley School of Business In addition, Reyna is a certified Professional in Human Resources.
Reyna is passionate about giving back by volunteering and advocating programs within her community. She is thrilled to co chair the Diversity and Inclusion Council and is looking forward to integrating diversity and inclusion into the company’s business plans.
Sandra Daniels was named Vice President, Communications and Diversity of Six Flags in December 2020 Sandra previously served as Six Flags’ Vice President, Communications since 2008 Sandra is responsible for internal and external communications for Six Flags, including message development and media relations She also leads Six Flags’ diversity and inclusion agenda.
Previously, Sandra served as Corporate Director, Communications from 2007 2008 and as the Public Relations Manager for Six Flags Over Texas from 2000 2007 Sandra is a former broadcast journalist with more than 25 years of experience in the field, having served as education reporter for KRLD News Radio community affairs talk show host and producer for KDFW TV Dallas entertainment reporter for the nationally syndicated Tom Joyner morning show and news director for the former KJMZ and KRNB radio stations in Dallas, Texas Sandra is a member of the Arlington branch of the NAACP.
Sandra is honored to co chair the Diversity and Inclusion Council with Reyna Sanchez and looks forward to working with the Council and all Six Flags team members to help create a workplace culture that celebrates and embraces diversity and inclusion Sandra holds a B A from the University of North Texas.
Sandra and her husband Gary will celebrate their 35 th wedding anniversary this May and are the proud parents of two adult daughters and three adorable grandsons In her spare time, she enjoys decorating and gardening
Ahmad is the Loss Prevention and Security Manager at Six Flags Montreal (La Ronde) He started his career as a seasonal security officer in 2010 He occupied different positions in Loss prevention and Security both as seasonal and full time Ahmad holds a bachelor's degree in Criminology from University of Ottawa He is born in Canada and is originally from Iraq.
His interests include travel and politics! He travels every year to different countries and loves to discover new cultures and traditions.
Ahmad is proud to take part in the diversity and inclusion council and be able to contribute positively He looks forward to see the positive impact that this council will lead.
Alma is the Director of Administration and Human Resources for Six Flags Mexico and Hurricane Harbor, Oaxtepec A 22 years professional, Alma started her career in 1998 in the Training Department as a food service trainer Prior to being named the Manager of Human Resources, in 2001 Alma worked in the Recruitment Division In February 2009 she was promoted to her current role with the park In 2019 2020 she had the role of Operations Director about 5 months.
Alma is also part of the Education Subcommittee of the International Association of Amusement Parks’Parks’( of Latin America She has participated actively by sharing best practices in security, safety, training and employee retention plans through IAAPA webinars, live chats, congress, events and seminars in Mexico, Colombia, Guatemala, Ecuador and Costa Rica.
She attended the National Autonomous University of Mexico where she received a Bachelor of Psychology She has taken several courses about human resources and administration and has attended AIMS, the annual Safety Seminar In her spare time, she is always find a way to sharpen her English skills In her professional life, she is very passionate about mentoring and training others Alma says that succession plans are what she enjoys the most about Six Flags and being part of the professional success of team members is the key element of her profession.
In her personal life, she enjoys running, movies, spas, dance, and travel Alma married her husband a former Six Flags employee The couple has two children Victor, who is 5 years old, and who wants to work at Six Flags building new and safe rides and Maria, who is 8 years old who enjoys Six Flags thrills rides.